Lenovo in product marketing (distribution) business model on a customer segmentation, the main sales channel customers into two kinds of customers and end users. Channel customers are divided into distributors, regional distributors, agents, distributors, stores; divided into end-user business customers and consumer customers (individuals or families customers) and so on. Among them, commercial customers are divided into customer orders, business customers, leads customers and one-time customers. Customer orders are subdivided into named large customers direct, indirect (channel) in a named large customers, regional large customers.