about the concept of corporate culture , there are many different understanding and expression :
1. American scholar John Kotter and James Heskett believes that corporate culture is an enterprise in various departments , at least senior corporate managers have in common that corporate values and business practices . ...... is an enterprise in a segment of the various functional departments or departments located in different geographical environments that have a common cultural phenomenon.
2. Tres Deere and Alan Kennedy believes that corporate culture is the values, heroes , customs, rituals , cultural networks , enterprise environments.
3. William Ouchi believes that corporate culture is " aggressive , defensive , flexibility - that is to determine activities , opinions and behavior patterns of values.
4. Corporate culture is a new modern enterprise management theory , business to really enter the market, out of a development of faster, better efficiency , and continuously improve the overall quality , so that the path of economic development , it is necessary to spread and deepen the enterprise culture.
5. Corporate culture has both broad and narrow understanding . Broad corporate culture is an enterprise created with its own characteristics of the material culture and spiritual culture ; narrow corporate culture is formed with its own personality business purposes , values and ethical conduct comprehensive .
6. Corporate culture is a social and cultural system in the important part of organic , it is the national culture and modern consciousness within the enterprise and comprehensive reflection of the performance of the national culture and modern consciousness formed under the influence and having a sense of community and business characteristics such awareness generated code of conduct.
7. Corporate culture is widely within the groups to awareness and attitudes. - Panoramic Management
8. Corporate culture is the modern mass production based on the development of market economy and gradually produce a modern scientific management as the foundation of the new management theory and management thinking . But also the entire staff in the process of fostering entrepreneurship and development to form and to abide by the highest goal , values , beliefs and norms of behavior of basic sum . 9 . ( 1 ) Corporate culture is gradually formed in the working group norms .
(2) corporate culture is one of the core values espoused by enterprise , is a profound meaning of the values , myths, heroes logo cohesion.
(3) Corporate culture is to guide enterprises to develop employees and customers policies aim.
(4) Corporate culture is seeking to survive in the enterprise competition " principle" to new employees hired by enterprises must master the "internal rules ."
(5) within the corporate culture is conveyed through the layout object sensation or atmosphere , as well as corporate members and customers or other external members of the association approach.
(6) corporate culture is traditional atmosphere constitutes corporate culture , it means that the company's values , such as aggressive , defensive or flexible - these values constitute employees vitality , comments and norms of behavior . Managers personally, these norms instilled in employees and generation to generation.
(7) corporate culture is formed in a certain corporate cultural attitudes and historical tradition , a common value of the norms , ethics and living conditions, the various internal forces are united in the common the guiding ideology and philosophy under converge to a common direction .
(8) Corporate culture is the economic significance and cultural significance of hybrid , meaning the formation of values in the business world , behavior and social norms in the population occurred on the culture. It does not refer cultivation of knowledge , but rather refers to the people 's attitude to knowledge ; not profit , but the profit of the psychological ; than relationships, but relationships embodied in the philosophy of human life skills . Corporate culture is an infiltration of all activities in the corporate thing , it is the business of virtue lies.
(9) Corporate culture is the organization 's basic information, basic values and internal and external environment of the enterprise basic view is shared by the company to comply with all the members of the norms and beliefs , value systems, is to guide people to engage work philosophical concepts .
(10) Corporate culture is in a certain social and historical conditions, production and operation and management activities of the enterprise has created distinctive spiritual wealth and material form . It includes cultural attitudes , values , entrepreneurship , ethics, code of conduct, history and tradition, enterprise system, cultural environment , enterprise products. Which values are the core of enterprise culture .